Senior Digital Marketing Manager

A leading water filtration company is hiring a Senior Digital Marketing Manager in Austin, TX to drive demand generation and customer lifecycle initiatives. This is a full-time, onsite position. 

This role focuses on acquiring new customers, retaining current ones, and maximizing lifetime value through integrated, data-driven marketing strategies. The ideal candidate will oversee multi-channel campaigns and manage both internal and external marketing resources to optimize performance across the customer journey. 

Responsibilities: 

-Build and execute a comprehensive digital marketing plan that maps and optimizes every touchpoint of the customer journey 

-Develop multi-channel acquisition strategies across email, paid search, display advertising, affiliate marketing, and remarketing 

-Increase customer retention and engagement through personalized lifecycle campaigns and subscription growth strategies 

-Collaborate with cross-functional teams, including product marketing, brand, sales, and customer service, to align and execute marketing initiatives 

-Analyze data and campaign results to continually refine and enhance marketing strategies 

-Lead a small internal team responsible for campaign execution and marketing automation 

-Oversee external agency partners for digital advertising and affiliate marketing programs 

-Identify and test new marketing channels to increase brand visibility and direct customer engagement 

-Support sales and ecommerce teams by creating demand generation strategies that drive measurable growth 

Qualifications: 

-8+ years of experience in Digital Marketing  

-2+ years of managerial experience  

-Bachelor’s degree in related field  

Compensation & Benefits: 

This full-time opportunity offers a competitive salaried wage between $110,000 and $130,000, based on experience, plus other amazing benefits and perks. Benefits include medical and dental coverage, life insurance, retirement savings plans, disability programs, tuition assistance, and more. 

How To Apply 

Apply today by registering as a job seeker via GloballyHired. Once you create your candidate profile, our technology will automatically submit your application for this opportunity. This role is actively being filled by one of our employer partners – don’t miss your chance to be considered!